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Transatlantic partnership with Serbian university leads to second U.S. Embassy grant

The new project will bridge the gap between American and Serbian perceptions of sustainability through a neuromarketing analysis of Florida tourism entities.

November 15, 2023Business News, Research and Innovation

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Cybersecurity lab loads up to counter online threats

Sarasota-Manatee faculty members use new approaches to fight cybercriminals and counter online threats.

November 14, 2023Business News, Research and Innovation

New condominiums continue rising above downtown St. Petersburg. A Tampa Bay Partnership study will measure the region's affordable and workforce housing stock and how it aligns with residents' needs. Photo by Mark Parker.

JP Morgan Chase funds extensive housing affordability study - Catalyst

The Tampa Bay Partnership recently found that households spend 54 cents of every dollar on housing and transportation; a new study will further evaluate the issue and help set realistic goals.

November 14, 2023Business News, Research and Innovation

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Mindfulness may combat stress to improve decision-making and performance outcomes

Lisa Penney, a stress researcher and USF professor of management, says stressful situations can significantly impair decision-making abilities by hindering the brain’s ability to process information and weigh the options.

November 14, 2023Business News, Research and Innovation

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Record gift key to making USF’s risk management and insurance program one of the nation’s best

Donor and industry support fueling the drive to grow the Baldwin Risk Partners School of Risk Management and Insurance at the USF Muma College of Business.

November 13, 2023Business News, Research and Innovation

Students sitting on a staircase

McKibbon Hospitality and USF Design Interactive Learning Experience - Lodging

The University of South Florida (USF) Muma College of Business and McKibbon Hospitality announced a new interactive learning experience designed to equip hospitality students with a training advantage through hands-on shadowing experience and mentorship from seasoned industry professionals.

October 6, 2023Business News, Research and Innovation

USF Tampa campus - Aimee Blodgett

Rapid7 and USF collaboration receives $1.5M grant for cybersecurity research - Tampa Bay Inno

Two agencies are supporting a research effort between Rapid7 Inc. and the University of South Florida with a $1.5 million grant.

September 14, 2023Business News, Research and Innovation

students looking at computer

Cybersecurity is ‘the largest technical challenge of our generation,’ says ReliaQuest’s CEO. Here’s how the company is partnering with USF to create hands-on learning - Fortune

Widespread cybercrime and cyber insecurity are one among the most severe risks the globe is set to face over the next decade and beyond.

September 13, 2023Business News, Research and Innovation

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USF helping the U.S. Department of Defense strengthen its communication, leadership skills

Steve Diasio, a USF Muma College of Business professor of entrepreneurship and innovation, worked with USCENTCOM in the training sessions.

September 1, 2023Business News, Entrepreneurship, Research and Innovation

xnPOS partners with University of South Florida to give students practical experience of hospitality management — Source: Xn Global Systems, Inc

xnPOS partners with University of South Florida to give students practical experience of hospitality management - Hospitality Net

Students at the School of Hospitality and Tourism Management at the University of South Florida will get hands-on experience of xnPOS, the leading food & beverage point of sale system, through a partnership with Xn Global Systems.

August 22, 2023Business News, Research and Innovation

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Twenty-two USF faculty members recognized with Outstanding Research Achievement Awards

Among the Muma College of Business faculty recognized were Faizan Ali, an associate professor in the School of Hospitality and Tourism Management, and Sunil Mithas, a Professor and USF World Class Scholar in the School of Information Systems and Management.

August 17, 2023Honors and Awards, Research and Innovation

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Put down that coffee, your wallet will thank you - CORDIS

Caffeine makes people more likely to impulse buy, says new research.

July 27, 2023Business News, Research and Innovation

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Welcome to USF Muma College of Business news. We are dedicated to sharing compelling stories about our innovative research, outstanding faculty, staff, and students, and significant accomplishments from all three campuses. Here we are one college, six schools, and all business.